Here’s a wild story: I asked AI, completely logged out, “What’s the Geek Peek podcast about?” It gave a perfect, professional summary of my show. It nailed the pitch, name‑dropped guests, and even mentioned my voice memo updates.
That’s when it hit me: AI and journalists rely on your public pages. If your podcast’s online presence is clear and up to date, your show can basically sell itself—even to strangers (or robots).
This post is your guide to making that happen.
1. Your Podcast Home Page (Your Digital Front Door)
This is where the magic starts. If someone only visits one page, it’ll be your home page.
Include:
- 1‑liner pitch: A single sentence that hooks your ideal listener.
Example: “Geek Peek is for nerds who love creator stories and deep dives into geeky projects.” - Short paragraph description: Who you are, what the show’s about, and why it’s worth a listen.
- What to expect: Bullet points work best here. Include:
- Notable guests (names people recognize)
- Main topics or themes (RPGs, indie creators, sci‑fi, etc.)
- Format and frequency (weekly interviews, seasonal drops)
- Listen links: Apple, Spotify, YouTube… all the basics.
- Community links: Discord, Patreon, newsletter, or socials.
Why it matters:
- This is your source of truth for new listeners.
- Journalists and AI tools will pull from here first.
- A clear home page = instant credibility.
Update this once per season.
2. Episode Pages (Show Notes + Transcripts = Discovery Engine)
Every episode deserves its own page. This is where search engines and algorithms really find you.
Include:
- Episode title and number
- Guest names and roles (tag them if possible)
- Full show notes with topics and key takeaways
- Highlights or timestamps
- Transcript (or at least key quotes)
- Links to anything mentioned
Why it matters:
- SEO: Someone might search “Brennan Lee Mulligan interview” and land right on your site.
- AI loves context: Transcripts and show notes make summaries accurate and compelling.
- Accessibility: Transcripts help everyone, including search bots.
If transcripts are too much right now, at least write a detailed summary.
Update this with every episode.
3. About Page (Your Story in One Place)
This is where you share why your podcast exists.
Include:
- Your personal story—why you started the podcast
- The show’s mission or theme
- Links to socials and newsletter
- A photo of you (human faces build trust)
Why it matters:
- Journalists use this for intros or articles.
- AI uses it to understand your perspective.
- Guests and collaborators check this first.
Update twice a year.
4. Press / Media Kit (Optional, But Makes You Look Pro)
If you want to make journalists’ lives easy, build a press kit page.
Include:
- 1‑liner, short description, and full breakdown (your 3‑tier pitch)
- Logo, cover art, and 2‑3 high‑res promo images
- Quick stats: # of episodes, notable guests, community size
- Contact info for interviews or partnerships
Why it matters:
- Makes your podcast instantly feature‑ready.
- AI and directories can pull images and stats without guessing.
Update every 6 months or after a new season launch.
Quick Update Schedule
| Page | Update Frequency |
|---|---|
| Home Page | Once per season |
| Episode Pages | Every episode |
| About Page | Twice a year |
| Press / Media Kit | Every 6 months |
Keep these updated, and your podcast is always ready for new listeners, media, and even AI discovery.
Why This Works (My Geek Peek Example)
When AI summarized Geek Peek perfectly, it worked because:
- My home page had a clear 1‑liner and recent season info.
- My episode pages listed guests and topics.
- My About page explained who I am and why I do this.
- My links were consistent—Discord, Patreon, blog—all connected.
It became a mini‑press kit without me lifting a finger.
The Takeaway for Podcasters
Write your pages like an AI or journalist will summarize your show.
If your public pages are clear, current, and connected, your podcast will:
- Attract listeners who know instantly what you’re about
- Be easier to feature in articles or directories
- Stay discoverable for years
Audit your own site today:
- Can a stranger tell what your show is about in 5 seconds?
- Are your most recent guests and highlights easy to find?
- Could someone copy‑paste your story into a feature?
If not, now’s the time to tighten up your digital presence. Future‑you (and future fans) will thank you.